AI Sales Agent: Automating Lead Qualification 24/7

The Lead Qualification Bottleneck

Most B2B teams lose leads because SDRs can't respond fast enough. Leads that get a reply within 5 minutes are 21x more likely to convert.

What an AI Sales Agent Does

• Engages website visitors and inbound leads instantly
• Qualifies against your ICP using natural conversation
• Scores leads on budget, authority, need, timeline (BANT)
• Books meetings on your sales team's calendar
• Updates CRM with conversation context and scores

The Qualification Flow

Lead arrives -> AI engages -> Qualifying questions
  -> Scores lead -> High? Book meeting / Low? Nurture
  -> Update CRM with full context

Key Design Decisions

Decision	Recommendation
Tone	Match your brand voice
Questions	Max 4-5 qualifying questions
Handoff	Warm intro to specific AE
Fallback	Offer email to a human

Measuring ROI

Track weekly: lead response time (< 60s), qualification accuracy vs SDRs, meeting show-up rate, and pipeline value from AI-qualified leads.